1. What to avoid.

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As silly as it sounds, it is sometimes best to begin with what to NOT pick for a name. Overlapping names can be a nightmare scenario for repeat customers trying to track you down.

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Imagine this. You bought your wife an a pair of earrings that she absolutely loves, and now you regret not purchasing the matching necklace for her as well. Instant nightmare. You know the jewelry maker had the word "creations" in their name. But so do 3 other crafters at the market. 

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When choosing a name, begin with looking at what the other crafters at the markets you are intending to join are calling themselves. Do your absolute best to be as unique as possible in comparison. Look for common words such as "Baker," "Creations," "Crafts by ... ," "Crocheted by ... " etc.

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Your name should be unique to your business and your business only. Don't be afraid to stand out.

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2. A Good Name is Like a Good Book Title.

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If you prefer romance novels, you aren't going to pick up a book titled "A Guide to Becoming a Super Hero."

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Your business name should give some clue to what you sell or your services are. To begin, make a list of synonyms or words associated with your products that you can play with.

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For this example let's say you are opening a baked goods business. Your list may include words such as:

Bake, Cook, Sweets, Frosted, Icing, Cake, Cookies, Filling, Pastry, Puffed, Roll, Pretzel, Bagel, Bread, Sough Dough, Sugar, Flour, Muffins, Cup Cake, Savory, Salt, Rise, Proof, Stuffed, Doughnut, Cinnamon, Spiced, Sprinkles.

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Next, set the tone. What kind of energy are you bringing to the table? Fun? Sassy? Classic? Elegant? Homey? Simple? Silly?

Someone who has experience in making wedding cakes or makes intricately decorated items may want a name that communicates elegance. Meanwhile another baker may want to communicate more of a grandmother's homemade touch or country feel.

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3.  Make it Short.

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Brevity is your friend. Keeping a name short not only helps your customers remember, but it will also help with fitting it on your business cards,

enty of e

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Make It Memorable.

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There are plenty of easy ways to make a name stick in the mind of your customer.

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Let's explore two different baked goods businesses. Alliteration


Someone who makes breakfast pastries may choose, "On the Rise" 

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A Pretzel Vendor may choose, "Homemade with a Twist"

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4. 

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A crochet business "Hooked on you." 

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Word Play

Make it Funny?​

Alliteration and Rhyme